Sometimes hearing is believing. Building on a new partnership announced last week with Apple Music and Universal Music Group, Mercedes believes it has the best audio experience of any car on the market.
A resounding demo of the brand’s new Burmester 4D sound system 2022 Mercedes-Benz Maybach S-Class made me a believer.
First, the new equipment is standard on the Maybach and is available on the S-Class. The 4D upgrade of Mercedes’ existing Burmester Premium 3D audio system includes 31 speakers, two transducers (eight in total) that deliver music to your body in each seat, two amplifiers, a massive 18.5-liter subwoofer and a rocking 1,750 watts of power. . According to Mercedes, the system creates “a concert hall at your fingertips” with six 3D speakers that cascade sound from above and two speakers located next to the headrests of each front seat.
In the demo, piano notes danced around the cabin and swirled around the corners of the car. The snap of Glass Animals’ caption “Space Ghost Coast to Coast” sounded like it was popping out of my ear. The opening drum beat of Imagine Dragons’ song “Enemy” sounded like a bubble bursting from within, and the lyrics haunted space. It created a conscious and active listening experience that is impossible to download.
In Sevenn and Tiesto’s song “Boom”, when the performer said, “Now we’re going to give you lots of bass,” I experienced what it must be like inside a club speaker. The precious big box Cerwin Vega speakers I carried around the apartment in my 20s made my 20s look just as silly.
This doesn’t capture its true capacity, but Spatial Audio in Mercedes new Burmester 4D audio and a “Boom” demo in Dolby Atmos suspend the listener in the sound waves. next level. pic.twitter.com/spBR4Re64e
— Robert Duffer (@DufferRobert) 24 October 2022
Kevin Yeaman, President and CEO of Dolby Laboratories, said this immersive music experience “sets a new bar for how music should be heard in the car.”
The car has become the mobile Walkman or Boombox of a bygone era, according to Mercedes-Benz’s latest survey of 1,750 people in five countries. More than 70% of people who listen to music said it’s mostly in the car, and sound quality, especially “realistic spatial sound,” was important to over 76% of respondents.
Dolby explained that this realistic spatial sound is created by integrating Apple’s Spatial Sound with Dolby Atmos, which uses a three-dimensional sound field to add more space, clarity and depth to the music. Also, when the artist cuts the piece, the music transmits to the listener’s ears as intended. Instead of shifting the sound left or right, or even front and back, as in traditional stereo, Atmos gives artists an endless range of moving sound around the listener. According to the demo, Spatial Audio with Atmos also carries the sound in the listener.
“Spatial Audio is revolutionizing the way artists create and fans listen to music, and it’s an experience that can’t be described in words; you have to hear it for yourself to appreciate it,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. .
The partnership with Apple marks the first time that sound quality is available on a non-Apple device, and these Mercedes-Benz sedans are in another universe compared to the iPod. Mercedes-Benz owners who are already subscribed to Apple Music will have access to the growing portfolio of music available on Spatial Audio with Dolby.
Universal’s contribution to the partnership comes from musical origin. “UMG allows recording artists to base their song approval processes on what the final mix sounds like in a Mercedes-Benz and promote the ‘Mercedes-Benz Approved’ seal as a gold standard of sound,” Mercedes said.
The gold standard also applies to price. The Burmester 4D sound system package costs $6,730. 2022 Mercedes-Benz S580. The smaller version of Dolby Atmos with Burmester 3D sound system, EQE, EQE SUV, EQS and EQS SUV.
Mercedes-Benz paid for airfare and accommodation Motor Authority to join the demo.
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